Byways First Combined Media Kit

 

Byways Magazine/Byways Incredible Travel Destinations Channel

We am pleased to share the attached 2027 Byways Media Kit, featuring our first combined rate card for Byways Magazine and the Byways Incredible Travel Destinations Channel.

Our new Group Tour / Consumer Package gives you the opportunity to reach both group tour professionals and consumers through one coordinated advertising investment.

The 2027 magazine rates include a 5 percent increase—our first in five years—to help offset rising business costs.

What can you expect from your Byways investment?
The following estimates show the potential cumulative exposure available through our magazine and video packages.

Byways Magazine | Travel Trade
Full-page or half-page, full-color advertisement Insertions

Estimated group tour operator impressions

1 x 1,000–2,000
3 x 3,000–6,000
6 x 6,000–12,000

Byways Incredible Travel Destinations Channel | Consumer

30-second commercial featured within our travel destination videos

Estimated views of videos featuring your commercial per insertion

1 x 20,000–30,000
3 x 60,000–90,000
6 x 120,000–180,000

Video estimates are based on results from our paid YouTube promotions. We will invest a minimum of $600 in promotion across the six videos included in a six-placement package, helping extend your message’s reach. Full Analytics per issue/video are included in this package.

These figures are projections, not guarantees, and may include repeat viewers or readers. Video views refer to the full videos containing your commercial; individual commercial views will vary.

Full-page, full-color magazine advertising starts at less than $1,000 per insertion. On a six-insertion combined contract, add a 30-second commercial placement for just $200 per insertion—$1,200 total for six video placements.

And you can still take advantage of the Byways Technology Incentive Program.

With more than 1.2 million views, The Byways Incredible Travel Destinations Channel has surpassed 150,000 subscribers, showcasing remarkable destinations throughout North America.

Please review the attached Media Kit and fillable Insertion Order.